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Although the

Center for American Progress, Screening and Discussion for New Documentary: We the People: The Market Basket Effect, E Street Cinema, E Street Cinema, Washington, DC. This inspiring new documentary traces the events that led 25,000 employees and 2 million customers across New England to stand behind embattled CEO Arthur T. Demoulas and wrest control of a multibillion dollar grocery empire from an activist board of directors led by Artie T.’s cousin, Arthur S. Demoulas. This vivid and thorough portrayal of the most memorable labor protest in recent American history, “We the People” investigates a question at the heart of ongoing economic debate: can regular people really band together to alter the balance of power in major corporations, or is the case of Market Basket a fairytale victory? Discussants: U.S. Sen. Elizabeth Warren (D-MA), high-tech pioneer, sports team owner, film producer and former Market Basket "bagboy Ted Leonsis, New Hampshire Gov. Maggie Hassan, film producer Nick Buzzell and Center Director Neera Tanden.

AK Tweets:

Kudos to @MBasketEffect documentary creators! Thanks also to Center for American Progress hosts (@amprog) for great event in DC tonite

Inspiring new film: ‘The Market Basket Effect.’ Traces 25k grocery workers supporting embattled CEO against takeover. @MBasketEffect @amprog

Much enjoyed 'Market Basket Effect' overviews from @SenWarren, @GovernorHassan, @TedLeonsis, @Thenickbuzzell, @neeratanden #MarketBasketFilm!

Eager to buy @MBasketEffect DVD as gift. Did get book, "We Are #MarketBasket" by @SunGrantWelker @danielkorschun http://www.amazon.com/We-Are-Market-Basket-Grassroots/dp/081443665X

We the People: The Market Basket Effect’
A Reel Progress Screening and Live Discussion
November 9, 2015, 6:30pm ET - 9:00pm ET
Remarks: Sen. Elizabeth Warren (D-MA)

Distinguished panelists:
Gov. Maggie Hassan (D-NH)
Ted Leonsis, Producer, "We the People"; Founder and Partner, Revolution Growth; Founder, Majority Owner, Chairman, and CEO, Monumental Sports & Entertainment

Moderator:
Neera Tanden, President, Center for American Progress

“We the People: The Market Basket Effect” traces the events that led 25,000 employees and 2 million customers across New England to stand behind embattled CEO Arthur T. Demoulas and wrest control of a multibillion dollar grocery empire from an activist board of directors led by Artie T.’s cousin, Arthur S. Demoulas.

A vivid and thorough portrayal of the most memorable labor protest in recent American history, “We the People” investigates a question at the heart of ongoing economic debate: can regular people really band together to alter the balance of power in major corporations, or is the case of Market Basket a fairytale victory?

Please join the Center for American Progress’ Reel Progress film series for a screening of this film, followed by an all-star panel and audience Q&A.
November 9, 2015, 6:30pm ET - 9:00pm ET

Landmark E Street Cinema
E Street between 10th and 11th Streets, NW
Washington, D.C., 20005

We The People : The Market Basket Effect (Official Teaser) from NBTV Studios on Vimeo.

With regional, national, and worldwide roll-outs planned, the first public screening of We the People: The Market Basket Effect -- directed by Tommy Reid, narrated by actor, musician, and Massachusetts man Michael Chiklis -- took place this past Sunday at the Boston Film Festival. I spoke with Nick -- who produced alongside Mike Buzzell, Robert Friedman, Paul Nero and Ted Leonsis -- and apparently they hit the ground running. "We started during the boycott in the New England area, last summer, as it was unfolding. And it was a very unique process, because we didn't know what the outcome was going to be, while we were filming," explains Nick. "We hadn't experienced making a film where you didn't 100% know what the end was going to be."

My mellow warm-up question about the ratio of footage shot to final edit surprisingly unleashes a torrent of information: "What's incredible about this story is that aside from the amount of footage that we captured on the ground during the protests and boycott of last summer, this feud had been going on between this family for close to 30 years. It was an unbelievable task to bring this into an hour-and-20-minute documentary, with the understanding that the family had a '90s trial, which happened to be the most expensive family trial in Massachusetts state history -- the number I heard was approximately $300 million spent on legal fees, between the two sides of the family. There could have been a whole separate film just on that. And the story was incredible, because it embodied a Greek family who came to the United States almost a hundred years ago. It embodied the American Dream, the business of building a major corporation from the ground up."

A Reel Progress Screening and Live Discussion

 Powerful, moving context at DC premier for @MBasketEffect from producer

ONIGHT! Looking forward to hearing from @SenWarren, @GovernorHassan, and @TedLeonsis about #MarketBasketFilm! Nick Buzzell (@Thenickbuzzell) | Twitter

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Market Basket

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This website has been set up to give the people of Market Basket, be they associates, customers, vendors or any interested party, a forum to read opinion pieces and see public documents related to the current crisis which was brought on by Arthur S. Demoulas and threatens the existence of the company. We want to provide an open space for people to voice their own concerns on a site dedicated to this one issue. This site is also the peoples' answer to the farce of a site recently set up by the Board of Directors which has shown itself to be a one way street of carefully manipulated misinformation. This is our site. This is our company. We Are Market Basket.
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We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business Hardcover – August 12, 2015
by Daniel Korschun and Grant Welker.

Daniel Korschun is an Associate Professor of Marketing at Drexel University's LeBow College of Business and a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow. Dr. Korschun's work appears in the Journal of Marketing, MIT-Sloan Management Review, Academy of Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics. He is co-author of two books: We Are Market Basket (AMACOM) and Leveraging Corporate Responsibility: The Stakeholder Route to Business and Social Value (Cambridge University Press). He works with companies to develop innovative CSR practices that generate value for both the company and society.

Linkedin: https://www.linkedin.com/in/danielkorschun

We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business, August 12, 2015

by Daniel Korschun (Author), Grant Welker (Author)
47 customer reviews
See all 6 formats and editions

http://www.amazon.com/We-Are-Market-Basket-Grassroots/dp/081443665X


Daniel Korschun is an Associate Professor of Marketing at Drexel University's LeBow College of Business and a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow. Dr. Korschun's work appears in the Journal of Marketing, MIT-Sloan Management Review, Academy of Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics. He is co-author of two books: We Are Market Basket (AMACOM) and Leveraging Corporate Responsibility: The Stakeholder Route to Business and Social Value (Cambridge University Press). He works with companies to develop innovative CSR practices that generate value for both the company and society.

Twitter: @danielkorschun

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@amprog

@neeratanden

American Progress (@amprog) | TwitterOur Mission : This website has been set up to give the people of Market Basket, be they associates, customers, vendors or any interested party, a forum to read opinion pieces and see public documents related to the current crisis which was brought on by Arthur S. Demoulas and threatens the existence of the company. We want to provide an open space for people to voice their own concerns on a site dedicated to this one issue. This site is also the peoples' answer to the farce of a site recently set up by the Board of Directors which has shown itself to be a one way street of carefully manipulated misinformation. This is our site. This is our company. We Are Market Basket.

Stay Up to Date! Receive updates to your inbox!
Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Linkedin: https://www.linkedin.com/in/danielkorschun

http://www.amazon.com/Daniel-Korschun/e/B0053Y9KYA/ref=sr_ntt_srch_lnk_1?qid=1447131097&sr=8-1

http://www.amazon.com/Grant-Welker/e/B00WNSU7ZU/ref=dp_byline_cont_book_2

    https://twitter.com/thenickbuzzell

The latest Tweets from Nick Buzzell (@Thenickbuzzell). CEO, Producer, Creative, Change Agent, Media Mogul. New York, NY.

NBTV Studios (@NBTV) | Twitter

http://www.nbtvinc.com/

NBTV Studios - A multi-platform, full-service studio. We deliver success to any screen.
TV. Film. Web. Mobile.

NBTV Studios is a global media studio with expertise in creating entertaining, engaging and buzz-worthy content for our clients, enabling them to reach millions of consumers successfully across multiple platforms/devices.

What we create: Engaging, interactive and creative media across multiple screens.
TV Shows, Commercials, Feature Films, Interactive Media, Branded Entertainment,
Original Content, Music Videos, Live Events and more.

Who we manage: Celebrity and emerging talent across TV, Film and Web.

Who we work with: Our clients are in diverse fields across many genres and industries. Advertising Agencies, Consumer Brands, Media Companies (network TV & cable), Pharmaceutical, Record Labels, Retailers, Consumer Package Goods. Click Here To See our Partial Client List

Where you can find us: Our long and short form video content can be seen on all media (TV, Film, Web, Mobile). We also own and operate our multichannel network, NewBuzzTV, which is available in millions of homes globally on Over-The-Top devices, such as TiVo, Roku, Netgear, Smart TVs (Sony, Vizio, Panasonic, Samsung, LG, Westinghouse) and at www.NewBuzzTV.com.

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Nick Buzzell Chief Executive Officer

Nick's passion to create innovative media experiences across multiple platforms led him and his partners to create the next generation media company: NBTV Studios. Since NBTV's inception in 2008, Nick and his team have established a rapidly growing B2B and B2C media brand that stands for quality, innovation and diversity. NBTV has successfully established relationships with major clients, earning millions of views and consistently delivering outstanding results on any screen. He has expertise in content development, media production, distribution, technology, advertising and creative strategy. Feeling at ease with high profile talent, Nick has worked with Kevin Bacon, Kyra Sedgwick, Ice T, Alec Baldwin and many more big names in entertainment.

Pre-NBTV Studios, Nick was VP and Executive Producer at Big Fuel, a social media agency specializing in multi-platform branded entertainment for Fortune 500 companies (acquired by Publicis). He produced several successful campaigns such as AOL Music Sessions Back Stage Pass, Neutrogena One Less Stress and AOL Latino Fashionista series. Nick also tripled revenue while managing company-wide P&L, production, post production and U.S. operations.

Preceding Big Fuel, Nick managed a digital studio at NBCUniversal where he oversaw pre-through post-production for various clients including global brands, cable and network TV. At NBCU he launched more than 100 multi-platform original series including the hit live web talk show Watch What Happens Live for Bravo, which he executive produced for its last season on the web before it became a cable TV mega-hit. Other credits include Inside Edition, MTV Networks True Life, MTV Films Tupac Resurrection, The Late Show with David Letterman

http://www.nbtvinc.com/about/our-team/nick-buzzell

 

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